Web design is hard. I'm not talking about the actual html, css, or even the scripting. I mean designing a site so that it is easy to use and looks "right." Most of us can take a look at a webpage and say whether or not it feels right or not.
But how many can say why? And propose actual solutions? Color theory has been around for a while and is well understood (by others at least). Magazine layout is pretty well understood as well.
But this interactive level, the slick web "feel", is still quite new. Dubbed UX (user experience), this is still quite new. And from the entrepreneur events I've attended, very much in demand. I wonder how one goes about learning this. Trial and error?